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For years, STR operators focused on one thing: amenities. The bigger the hot tub, the fancier the pool, the more “Instagrammable” the space, the better the bookings. But as we head into 2026, guest expectations are shifting fast. Travelers today want more than beautiful spaces.They want seamless experiences. That means the new competitive edge in short-term rentals isn’t who has the best décor or the biggest backyard upgrades, it’s who