
How AI and Human Expertise Power the Next Generation of Short-Term Rentals
The Changing Face of Short-Term Rentals The short-term rental (STR) industry has grown rapidly in the past decade, transforming from a niche alternative to hotels into a global sector worth billions. With this growth, however, comes complexity. Operators now manage portfolios spanning multiple platforms, juggle hundreds of guest interactions, and navigate increasingly sophisticated revenue management strategies. Technology has promised efficiency, but many property managers still find themselves overwhelmed. Guest communications,